Ask ChatGPT who to hire in your town. See whose name comes up.
It’ll give you two or three firms. Find out whether you’re one of them, because right now you don’t know.
Put your trade and your town in. It builds the question a customer would actually ask.
Who’s a good builder in Chesterfield?
Try both. They won’t give you the same answer, and the difference is the whole point. Opens in a new tab, so you won’t lose this page.
Well? Are you on there?
If you are, somebody’s doing something right. If you’re not, those other firms are taking calls you’ll never hear about.
And if Google looked fine, don’t relax yet. ChatGPT builds its answer from somewhere else entirely — which is why a firm can be all over one and invisible on the other.
There’s a way onto both lists. It isn’t technical, it isn’t complicated, and once you’re doing it nobody can copy it off you.
This builds up over months rather than days. The firms already on that list started earlier, and the gap only widens while nothing gets done.
Signup form didn’t load. Email me at ro***********@***il.com and I’ll send the guide over.
Straight to the point. Just what you need to do to get your business seen.
They’re not doing the same thing
One of them reads websites. It works out what it can say about each business and names the ones it has something to say about. The other builds its shortlist somewhere else entirely, from sources most trades have never thought about.
Get one right and miss the other, and half your customers never hear your name.
What sinks most trade websites on the first one is the same sentence every time. “Family-run firm, quality workmanship, competitive prices.” It has read that ten thousand times. Nothing on the page is only true of you, so there’s nothing to repeat.
So it names somebody it can actually say something about, and you lose the job without ever knowing it existed.
The unfair advantage is already in your pocket
Everything that would get you named is in your head and on your phone. Every job you’ve finished. Every photo you took because you were pleased with it.
No agency can invent that and no AI can generate it. The firm down the road with the bigger marketing budget cannot buy his way past it. It just needs to be in the right place, in the right shape.
What’s in the guide
- Why ChatGPT and Google answer differently — and what each one is actually reading
- The one question where no firm gets named at all, and who gets quoted instead
- How to use your phone on a job so it does the work for you
- Six questions to ask yourself on every job — the answers are what gets you named
- How to get the customer saying it for you, without the awkward phone call
- The five things you’ll be sold that Google has said outright you don’t need
No jargon, no dashboards, nothing to log into. Everything in it can be started straight away, and none of it needs anyone’s permission.
Free. Your email is never sold, shared or passed on.
Robert Carey. I read what Google and OpenAI actually publish about how AI picks who to recommend. Most of what you’re being sold contradicts it.