Every marketer asks this question eventually. Usually late at night, staring at their audience stats, second-guessing everything. How often should I email my list? The internet has opinions. Lots of them. “Never more than once a week.” “Every single...
You did it. You got the opt-in. Someone trusted you enough to share their email address. Now what? If you’re like most marketers, you’ll send a quick “thanks for signing up” email and then… nothing. Or worse, you’ll hit them with a...
I used to be obsessed with open rates. Every campaign, I’d refresh my stats like a gambler watching horses. 25%? Not bad. 30%? Celebration. 40%? I’d actually pat myself on the back. I chased subject lines like they held the secrets to the universe. I...
I remember the exact moment I sent my first marketing email. It was 1998. The sound of a dial-up modem connecting was still a daily ritual. Getting an email actually triggered a notification on your screen—like, a real pop-up that made you feel important....