Why I Stopped Chasing Open Rates (And What I Track Instead)

I used to be obsessed with open rates. Every campaign, I’d refresh my stats like a gambler watching horses. 25%? Not bad. 30%? Celebration. 40%? I’d actually pat myself on the back. I chased subject lines like they held the secrets to the universe. I...

I’ve Been Doing Email Marketing Since 1998. Here’s What Still Works.

I remember the exact moment I sent my first marketing email. It was 1998. The sound of a dial-up modem connecting was still a daily ritual. Getting an email actually triggered a notification on your screen—like, a real pop-up that made you feel important....