From the blog
Email marketing — no fluff
How Often Should You Really Email Your List? (Data, Not Opinions)
“Email once a week maximum!” “Email every day or they’ll forget you!” I’ve heard it all. After 25 years and millions in revenue, here’s what the data actually says.
The 7 Emails Every New Subscriber Should Get (And Why)
Most marketers send a welcome email and then… nothing. Or worse, straight into the hard sell. After 25 years and millions in revenue, here’s the sequence that actually builds relationships and bank balances.
Why I Stopped Chasing Open Rates (And What I Track Instead)
For years I obsessed over open rates. Then I managed campaigns moving half a million pounds daily and realised I’d been focusing on the wrong number entirely. Here’s what actually matters.
I’ve Been Doing Email Marketing Since 1998. Here’s What Still Works.
I remember the exact moment...